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THE MOBILE REVOLUTION
  • 66% of smartphone owners are now using their mobile devices to shop online
    (Source: eDigitalResearch and Portaltech Reply, 2012)
  • Marketers can now reach consumers while they shop: 49% of mobile consumers say they frequently use their smartphones while shopping
    (Source: Q3 Nielsen Mobile Media Report, 2011)
  • The number of smartphones subscribers using the mobile internet has grown 45% since 2010 
     (Source: Q3 Nielsen Mobile Media Report, 2011)
  • Currently, 87% of app downloaders have used deal-of-the day websites, like Groupon or Living social, and 54% of smartphone owners claim to use their mobile handsets frequently while shopping 
     (Source: Q3 Nielsen Mobile Media Report, 2011)
  • 85% of merchants say mobile commerce is a focus in 2012, up from 68% in 2011
     (Source: the etailing group, 2012)
  • 66% of US smartphone owners use their phone to aid in shopping
     (Source: Leo J. Shapiro and Associates, 2012)
  • 66% of Americans age 24-35 own a smartphone
     (Source: Nielsen, 2012)
  • 80% of mobile users prefer locally relevant advertising and 75% are more likely to take an action after seeing a location-specific message
     (Source: Mobile Audience Insights Report from JiWire, 2012)
  • Mobile commerce showed 85% year-over-year growth from 2011 to 2012
     (Source: Appcelerator and IDC as reported by Mobile Commerce Daily
  • Mobile barcode scanning increased 1,600% in 2010
     (Source: Scanbuy as reported by Mobil Commerce Daily)